Walmart recently updated their manicure section, aiming for a brighter and cleaner, more appealing look. It didn't last very long. This display is less than a year old, and you can see where budding graffiti artists have "tagged" the shelves with polish - I saw it as it was being installed, and two days later the taggers had struck. Makes you wonder how many unsuspecting shoppers went home with a gooey, not-quite-full bottle of the color they chose. Notice the many, many empty slots - I don't think I've ever seen this display completely filled. The higher-end polishes like Essie and Nicole were fairly well stocked, but the bargain-brand ones were practically decimated.
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This is an endcap for L'Oreal's Summer 2013 "Miss Candy" line, and for some bizarre reason Berry Nice and Miss Pixie are switched. Miss Pixie is actually a royal blue jelly polish, while Berry Nice is a dark purple jelly. And note the purple blotch between the color illustrations...another "tagger".
Here we have a three-sided Revlon display that's largely empty except for the nail art duos. Those are fully stocked probably due to the fact that they're hidden behind another endcap display. I saw the same thing with a display of Maybelline Color Show polishes; meanwhile the main aisle display is half-empty. Not exactly good marketing procedures.
These two bottles were on the Essie portion of the display rack. Take a look at the label - both are the iconic shade "Ballet Slippers". (Fun fact: this is the only shade of nail polish Queen Elizabeth II ever wears.) But they're not exactly the same...
One bottle is a pale pink, while the other is more of a buff color. Maybe one was a different batch, or maybe it's just so old it's changed color over time. But either way it's kind of off-putting.
The trip wasn't a total loss, though; I went in hoping I'd be able to find the Salon Perfect Neon Collision collection, which has been generating some buzz in the nail-blog community. I didn't find the collection, but I did find this:
This is Kaboom - neon blue and lime-green matte glitters in a clear base. It's a mass-market dupe of the popular indie polish called Floam (you can see a side-by-side comparison here), but at less than half the price. And serendipitously enough, this was the exact polish I was looking for. Now I'm trying to talk myself out of going back and buying the last remaining bottle as a backup, because I do NOT need it!
So that was my trip to Walmart. I promise this whole blog isn't going to be me complaining about store displays, though; there will be manicures, new polishes, and nail art in the future!
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